UNIQLO Australia wanted to showcase their HeatTech range in a way that felt personal and human — not like an ad.

The brief:

create short, authentic stories showing how Australian creatives embrace early mornings and the cold as part of their daily ritual.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Approach:
Working with agency 1000heads, we shot a series of mini-docs across Sydney and Melbourne featuring four influencers. The tone was observational and grounded, showing their morning routines, blending lifestyle cinematography with an editorial sensibility. A small crew allowed us to move fast, capture real moments, and maintain intimacy.

Results:
The “Early Risers” series achieved 1.2M+ views on UNIQLO AU’s Instagram, significantly outperforming average branded content engagement. The campaign helped position Heattech as part of a creative lifestyle rather than a product push.